Honestly, and I don't mean to be disrespectful, but when I'm talking about the app, people get confused because the name is kind of generic. Like backloggd and letterboxd, which have easy to search names, i think hard hardcover should be "hardcoverd" or something, and it would immediately tie the app to other apps people already use and love. I think we're all gravitating towards hardcover because good reads has an outdated ugly design. I think a new name similar to letterboxd would immediately give users a feel of what this app is all about.